消费者旅游感知的数理分析及区域差异性实证研究——基于基准回归和分类回归分析  

A Mathematical Analysis and Empirical Study on Regional Difference of Consumers' Perception of Tourism:Based on the Analysis of the Baseline Regression and Classification Regression

作　　者：孙琼[1] 

机构地区：[1]北京联合大学旅游学院,北京100101

出　　处：《经济问题》2016年第11期112-117,共6页On Economic Problems

基　　金：北京市教育委员会科技计划项目"基于扎根理论的黑色旅游体验质性研究"(KM201511417009)

摘　　要：通过对消费者的旅游感知进行数理分析建立微观理论基础,构建计量模型,使用我国的宏观统计数据对旅游感知进行基准回归和分类回归分析。特色文化、文物古迹和旅游安全是影响消费者旅游感知的重要因素,影响消费者旅游感知的因素存在明显的区域差异性,中西部地区的特色文化对消费者的吸引力要大于东部地区,东部地区的旅游安全程度明显要高于中西部,旅游景点的原始风貌及历史名人效应等也对游客具有一定影响。In this paper,through mathematical analysis establish a micro theoretical basis to the tourist perception of consumers,and build an econometric model and use our country＇s macroeconomic statistics,benchmark regression and classification regression analysis. on tourist perceived. That the cultural characteristics,cultural relics and tourism safety are the important factor in consumer perception,consumer perception of tourism impact factors exists significant regional differences,the cultural characteristics of the Central and Western have more attractive to the consumer than those in the East,the tourism safety of the east is significantly higher than the central and western,the original style and historical celebrity also has certain influence to tourists.

关 键 词：旅游感知 区域差异 微观基础 系统GMM 基准回归 分类回归 

分 类 号：F590.3[经济管理—旅游管理]