运用SWOT分析湛江体育旅游资源现状的研究  

Analysis on the Present Situation of Sports Tourism Resources in Zhanjiang by SWOT

作　　者：肖荣华[1] 袁峰 

机构地区：[1]湛江师范学院基础教育学院体育系,广东湛江524048 [2]岭南师范学院体育科学学院,广东湛江524048

出　　处：《体育科技文献通报》2016年第11期41-42,61,共3页Bulletin of Sport Science & Technology

基　　金：湛江市科技局攻关项目(项目编号:2012C3103024)

摘　　要：湛江市体育旅游资源丰富,但存在政府支持力度不够、体育旅游资源缺乏名牌效应、体育旅游人力资源缺乏等劣势;同时面临环境破坏,国内外同行业的竞争的威胁;应该抓住"休闲时代"对旅游业的推动,利用湛江丰富的体育旅游资源和奥运年契机发展体育旅游,提升湛江体育旅游的知名度,建立自己的品牌效应,进一步推动湛江的经济和旅游业发展。Zhanjiang sports tourism resources are abundant,but the government support is insufficient,the sports tourism resources lack of disadvantages of famous brand effect and lack of human resources of sports tourism;while facing the destruction of the environment and the threat of competition in the same industry at home and abroad; we should seize the ＂ leisure time ＂ of tourism to promote and use of Zhanjiang rich sports tourism resources and Olympic years as opportunitythen develop sports tourism,enhance the visibility of the sports tourism in Zhanjiang,establish their own brand effect,to further promote the Zhanjiang Economic and tourism development.

关 键 词：湛江 体育旅游资源 现状 SWOT分析 

分 类 号：G812.7[文化科学—体育学]