我国海洋文化旅游企业发展模式的探究  

Research on the Development Mode of the Local Development of China's Maritime Cultural Tourism Enterprise

作　　者：许照成[1] XU Zhao-cheng(Huaian Vocational College of Information Technology, Huaian Jiangsu 223003, Chin)

机构地区：[1]淮安信息职业技术学院汽车工程系,江苏淮安223003

出　　处：《兰州工业学院学报》2016年第5期99-103,共5页Journal of Lanzhou Institute of Technology

基　　金：国家社会科学基金(12BJY125)

摘　　要：随着海洋旅游业的蓬勃发展,我国海洋文化旅游企业发展引起越来越广泛的关注。在对国外主要国家海洋文化旅游业发展经验分析的基础上,结合我国海洋文化旅游企业发展现状,探索并提出了我国海洋文化旅游企业发展模式,并对本土化发展模式进行深入分析,对我国海洋文化旅游业发展起到一定推动作用。With the vigorous development of the marine tourism,the development of China＇s maritime cultural tourism enterprise has caused widespread concern. Based on the analysis of the development experience of marine cultural tourism in foreign countries and the current domestic situation,the article explores and put forward the development mode of China＇s marine cultural tourism enterprise,and deep analysis of localization development mode,which plays a certain role in the development of China＇s marine cultural tourism.

关 键 词：海洋文化旅游企业 发展模式 探究 

分 类 号：F59[经济管理—旅游管理]