市场营销专业网络营销实验课程系统化设计浅析  

作　　者：唐旖聃[1] 

机构地区：[1]成都理工大学市场营销系,四川成都610041

出　　处：《高教学刊》2016年第22期105-106,共2页Journal of Higher Education

摘　　要：网络营销课程的实验课,经常以教材的知识点分部分进行实验,局限性比较突出。营销活动在网络上进行,同样离不开现代营销理论。为了帮助学生模拟企业网上经营的大部分做法,更加深刻领悟理论知识,应该抛开过去分散性思维,顺应当前潮流,可以在移动端开设网店,系统化设计整体营销过程,市场营销专业的专业优势有助于帮助学生理解这一系统化实验过程。The experimental class of network marketing courses often carry out experiments with the knowledge point of the teaching materials, hringring more prominent limitations. Marketing activities on the Internet can not be separated from the theory of modern marketing. To help students to simulate most of the online business practices, more profoundly understand theoretical knowledge, we should put aside the past scattered thinking, conform to the current trend, and we can set up shop in the mobile terminal, systermatically design the whole marketing process. The professional marketing advantages can help students understand the systematic experimental process.

关 键 词：网络营销 系统 整合 

分 类 号：G642[文化科学—高等教育学]