网络消费:“互联网+”背景下我国农村消费新模式  

Network consumption:New consumption patterns in Chinese rural areas under the background of internet+

作　　者：张小莉[1] 李玉才[1] ZHANG Xiaoli LI Yucai(CPC Liaoning Provincial Party School, Shenyang 110004)

机构地区：[1]中共辽宁省委党校,沈阳110004

出　　处：《科技促进发展》2016年第4期511-516,共6页Science & Technology for Development

基　　金：国家社会科学项目:当代农村消费文化研究(编号:12BSH042);负责人:张小莉;辽宁省"百千万人才工程"资助项目:辽宁农村消费文化变迁研究(编号:2013921017);负责人:张小莉

摘　　要：在"互联网+农村"的背景下,网络消费特别是网络零售在我国农村地区迅速崛起,成为我国农村居民消费的新模式。当前,我国农村网络消费主体的个性化、消费空间的无边界、消费关系的互动性、消费行为的分享性、消费结构的合理化等新特征对我国农民、农业和农村具有重要的社会化价值。当然,由于相关配套设施及网络市场秩序等主客观条件不到位,在实践中我国农村网络消费仍存在一些问题,需要进一步的改革发展。Network consumption ,especially retail rapid rise in China＇s rural areas,is becoming the new consumption patterns in Chinese rural areas. Some new features such as the rural network personalized consumption subject ,the unboundedness of consumption space,the interaction between the consumer relationship,share of consumer behavior and the rationalization of consumption structure are very important to Chinese rural areas and farmers .There are many problems in the network consumption in rural areas in China and need to be further reformed and developed because of supporting facilities and network market order.

关 键 词：“互联网+” 农村消费 网络消费 

分 类 号：F323.8[经济管理—产业经济]