地方特色劳务品牌形成机制研究——以重庆鲜面产业为例  

The Investigation of Forming Mechanism of Local Specilized Labor Service Brand——Take the fresh noodles industry in Chongqing as an example

作　　者：李朝阳[1] LI Zhao - yang(School of History And Geography LongdongUniversity, Qingyang 745000, Chin)

机构地区：[1]陇东学院,甘肃庆阳745000

出　　处：《山西经济管理干部学院学报》2016年第3期33-37,共5页Journal of Shanxi Institute of Economic Management

基　　金：国家社会科学基金项目<基于空间优化的产业转移与区域经济协调发展研究>(11CJL059)

摘　　要：重庆人从事鲜面加工具有群体性、区域性、专业性、品牌化的特点,产业发展中创造了面条加工先进技术,经营活动覆盖了全国各地,以从业人员的原籍作为产品标识,打造了"重庆鲜面店"响亮的地方特色劳务品牌,产品保持了较高的知名度、美誉度和市场竞争力,促进了农村专业型劳务输出发展。重庆鲜面劳务品牌形成是以市场为导向,以地方区位、文化资源、产业资源为基础,以地方特色部门发展为主体,通过建立能人示范、亲缘地缘关系联带、政府推动等机制,促使地方劳务输出规模化、专业化和品牌化发展。由此得出,地方劳务品牌培育应坚持以市场为导向、发挥地方文化优势、注重技术和制度创新、强化品牌意识等思路。Chongqing people engaged in fresh surface process have the characteristics of community,regional,professional brand,creating the advanced technology in the developing process of noodle industry. Covering the overall country,taking the permanent adress of the maker as the mark of the product,it developed the famous local larbour service brand- ＂ Chongqing Fresh Noodle Shop＂. The product keep high visibility,reputation and market competitiveness so that promote the development of the rural vocational labor export. The formation of Chongqing Fresh Surface of Labor Service brand is guided by the market,based on the local geographical,cultural resources,industry resources. Taking local special sectors as the main development bodies,by the establishment of homo habilis demonstration,drive mechanism,the connect of relational and geographical relations etc,uplift the scale,specilization and brand of labor force. Thus,local labor service brand cultivation should adhere to market- oriented,giving full play to the advantages of local culture,focusing on technology and institution innovation,strengthening brand awareness and so on.

关 键 词：劳务品牌 规模化 专业化 品牌化 

分 类 号：F713[经济管理—产业经济]