广西出版产业面向东盟拓展的路径思考  

On the Path of Expansion of Guangxi Publishing Industry towards ASEAN

作　　者：谢卓华[1] 

机构地区：[1]广西财经学院文化传播学院,广西南宁530003

出　　处：《广西财经学院学报》2016年第5期74-81,共8页Journal of Guangxi University of Finance and Economics

基　　金：国家社会科学基金项目"提升中国西南民族地区对东盟的传播能力研究"(11BXW030);广西哲学社会科学规划研究课题"全媒体时代广西面向东盟的对外传播研究"(15BXW001);广西哲学社会科学规划研究课题"新媒体背景下广西-东盟信息传播机制研究"(13FXW001)

摘　　要：面向东盟"走出去"既是广西新闻出版产业践行"一带一路"国家战略的需要,也是实现产业长期发展的需要。但当前存在缺乏长效合作交流机制、出版单位自身实力不强、专业人才缺乏等诸多问题。在"一带一路"的国家战略支持下,广西新闻出版产业应增强向东盟"走出去"的主动性,大力发展数字出版,不断改革创新,在服务国家战略的基础上不断壮大自身实力。＂Going out＂to the ASEAN countries is not only the need of practicing the national strategy,＂theBelt and Road＂,for Guangxi publishing industry, but also an inevitable choice to achieve long-term development of the industry itself. But because of the lack of long-term cooperation mechanism, the inadequacy of the publishing units, the unstable sales network, the lack of professional talents, there have been a lot of obstacles in the path towards ASEAN. Guangxi publishing industry should enhance its motivation of ＂going ou＂,develop digital publishing in particular,strengthen reform and innovation and build up competitiveness on the basis of serving the national strategy.

关 键 词：广西 东盟 出版产业 数字出版 

分 类 号：F260[经济管理—国民经济]