民营企业进入军品市场的理性行为分析  

Rational Behaviors of Private Enterprises Entering into Military Market

作　　者：蒋玉娇 谢文秀 肖振华[3] 

机构地区：[1]装备学院研究生管理大队,北京101416 [2]装备学院装备采办系,北京101416 [3]空军装备研究院,北京100076

出　　处：《装备学院学报》2016年第5期55-59,共5页Journal of Equipment Academy

基　　金：国家社会科学基金青年项目(14CGL078)

摘　　要：民营企业在军品市场中的经济行为不仅受自身能力的影响,还受企业理性的影响。以经济学"理性人"暗含的4个组成部分——制度内生、信息透明、交易成本为零、偏好稳定为基础,分析了军品市场中制度环境、信息透明度、交易费用以及需求偏好等因素对企业理性的影响,深入剖析了民营企业在军品市场投资和生产过程中的经济理性,给出了引导民营企业在军品市场中理性行为的建议。In the military market,the economic behavior of private enterprises is not only influenced by their own capabilities,but also affected by enterprises＇rationality.This paper,based on four parts of ＂ rational man＂ which include economics—inherent system,transparent information,zero transaction cost and stabile preference,analyzes the influential factors like institutional environment,information transparency,transaction cost and demand preference,discusses the economic rationality of private enterprises in the process of investment and production and gives some advices on how to guide private enterprises to conduct rational behaviors in military product market.

关 键 词：民营企业 企业理性 军民融合 

分 类 号：E257[军事—军事理论]