基于利他行为下的闭环供应链决策研究  

Research of Decision on Closed-loop Supply Chain Based on Altruism

作　　者：王建华[1] 王斌[1] 饶阳[1] 

机构地区：[1]江南大学,无锡214100

出　　处：《工业技术经济》2016年第11期3-11,共9页Journal of Industrial Technological Economics

基　　金：江苏省教育厅指导项目(项目编号:2015SJD347);省高校人文社科基金项目(项目编号:RWSKZD04-2012ZB2)

摘　　要：随着行为运营管理的发展,利他、公平、信任等行为得到广泛的关注。文章构建一个由供应商和零售商的闭环供应链,供应商负责旧产品回收再加工。将利他行为引入到供应链中,研究利他属性对供应链决策的影响。研究发现,在该模型的供应链中,供应商的利他属性,对于供应链的回收率、零售商的利润、供应商的效用、供应链的整体利润都是有益的。而零售商的利他行为,有利也有弊,带来的效益是局部的。然后通过数值分析对结论作出解释和说明。With the development of operational management of behavior,altruism,fairness,trust and other has get considerable attention. This paper builds a closed- loop supply chain,which includes a supplier and a retailer,and the supplier is responsible for recycling old products and re- processing. Altruism behavior is introduced into the supply chain,this paper studies the effect of altruism on supply chain＇ s decision. We find,in the supply chain of this model,the altruistic property of supplier is beneficial to the recovery of the supply chain,the retailer＇ s profit,supplier＇ s utility,and the overall profit of the supply chain.However,retailer＇ s altruism has advantages and disadvantages,the benefits from retailer＇ s altruism is one- sided. Then we make explanations about conclusions by numerical analysis.

关 键 词：闭环供应链 回收 回收率 利他行为 均衡解 

分 类 号：F252[经济管理—国民经济]