基于价格歧视的高速铁路客票动态定价方案研究  

Study on Dynamic Pricing of High-Speed Railway Passenger Ticket based on Price Discrimination

作　　者：王灿灿[1] 贾俊芳[1] 

机构地区：[1]北京交通大学交通运输学院,北京100044

出　　处：《铁道运输与经济》2016年第11期6-11,共6页Railway Transport and Economy

基　　金：郑州铁路局科技研究开发计划项目(2014KY8)

摘　　要：建立适合我国国情的高速铁路客票动态定价体系是增强高速铁路市场竞争力的一个重要手段,为此,在分析国外高速铁路、国内民航业价格体系的基础上,阐述高速铁路实施价格歧视的可行性,结合我国高速铁路行业的实际情况,以价格歧视理论为依据,制定动态票价模型,提出基于不同客流量和旅客差异化需求的高速铁路客票动态定价方案。The establishment of a dynamic pricing system for high-speed railway tickets is an important means to enhance the competitiveness of high-speed railway market. Therefore, according to the price discrimination theory and the an^alysis of the feasibility of price discrimination on high-speed railway and the price system of foreign high-speed railway and domestic civil aviation industry, this paper proposes a dynamic pricing scheme for high-speed railway passenger ticket based on different passenger flow and different passenger demand combining the actual situation of China＇s high-speed railway industry.

关 键 词：高速铁路 定价策略 特价票 团体票 票价体系 

分 类 号：F532.5[经济管理—产业经济]