面向市场分析人员的经分模型库的设计与实现  

The Design and Implementation of the Business Analysis Model for the Market Analyst

作　　者：刘敏 朱鹏 方有轩 

机构地区：[1]中国移动深圳有限公司支撑网测评中心,广东深圳518048

出　　处：《电脑与电信》2016年第9期62-64,共3页Computer & Telecommunication

摘　　要：经分模型有助于市场分析人员了解客户的状态,细分市场和客户,指导营销、客服部门进行针对性的营销和高效的客户关系管理,具有重要的应用价值。为减少市场分析人员创建经分模型的困难,提出一个面向市场分析人员的经分模型库系统,为市场分析人员提供一个统一、方便的平台,实现经营分析模型的创建、查找、分享以及模型在线验证等功能。经多次测试,该系统具有较高的可行性、实用性和稳定性。business analysis models can help market analysts to understand the customer status and subdivide the market and cus- tomer, then direct the marketing and customer service departments in targeted marketing and cfficicnt customer rclationship management. This paper presents the business analysis model for market analyst, to offer them a unified and convenient platform and realize the functions of establishment, search, share and model online verification. It is proved that the system has high feasibility, practica- bility and stability.

关 键 词：市场分析 客户 经分模型库系统 模型验证 

分 类 号：TP392[自动化与计算机技术—计算机应用技术]