论高校图书馆在阅读推广中的作用及推广模式探究  

The Discussion on the University Library's Role and Marketing Model in the Reading Promotion

作　　者：马佳立[1] 

机构地区：[1]榆林学院图书馆,陕西榆林719000

出　　处：《榆林学院学报》2016年第6期117-120,共4页Journal of Yulin University

摘　　要：论述了阅读推广的重要意义以及高校图书馆在阅读推广中的重要职责,通过对阅读推广不同模式的探究,分析了高校图书馆在阅读推广中的现状和问题,强调今后应该创新阅读推广模式,同时强调高校图书馆的阅读推广任务任重道远。因此应该不断创新,为推进文化强国建设贡献力量。The article describes the significance of reading promotion in university library and the library＇ s impor- tant responsibility. By exploring different reading promotion models, the writer analyses the situation and problems in reading promotion in college library, and meanwhile emphasizes that the library should create reading models and take responsibilities to contributes their efforts to make our country a cultural power.

关 键 词：高校图书馆 阅读推广 模式探究 

分 类 号：G251[文化科学—图书馆学]