宁波九龙湖国际半程马拉松赛的社会效益和经济效益分析  

Social and Economic Benefits Analysis on Ningbo International Half Marathon of Jiulong Lake

作　　者：徐笑平 刘嘉津[1] 刘海洋[2] 

机构地区：[1]宁波大学体育学院,浙江宁波315211 [2]宁波工程学院体育部,浙江宁波315211

出　　处：《浙江体育科学》2016年第6期5-8,共4页Zhejiang Sport Science

摘　　要：采用了文献资料法、访谈法和实地调查法法对宁波九龙湖国际半程马拉松赛的社会效益和经济效益进行了分析。研究结果发现:1宁波九龙湖国际半程马拉松赛事主题鲜明,突出"健康、慈爱、环保"的理念,提高了城市的知名度,提高宁波市民综合素质和全民健身意识和参与意识。2宁波九龙湖国际半程马拉松促进了体育产业的发展,拉动了体育消费产业的发展并且提升了宁波市服务行业服务水平。但是在对宁波九龙湖国际半程马拉松赛的分析过程中还发现了一些问题,因此提出了以下建议:努力做好长远规划,既要保留九龙湖的特色文化又要继续保持马拉松比赛的优势。加强对旅游产业发展的谋划,完善旅游管理机制,完善旅游服务设施,为宁波市旅游产业的长远发展打下坚实的基础。In this paper,the literature,interviews and field survey method were used to analyze the social and economic benefits of Jiulong Lake Ningbo International Half Marathon.Results showed that:1Jiulong Lake Ningbo International Half Marathon theme,highlighting the concept of‘healthy,loving,environmental protection',improve the visibility of the city and the comprehensive quality of the citizens of Ningbo and national fitness awareness and participation awareness.2Jiulong Lake Ningbo International Half Marathon promote the development of sports industry,stimulating the development of the sports industry consumption and promote the development of Dragon Lake tourism.But this paper also found some problems,during the analysis and made the following recommendations:Strive to do long-term planning,it is necessary to retain the cultural characteristics Jiulonghu have to continue to maintain our edge marathon.Strengthen the tourism industry development plan,improve the tourism management mechanism and the tourism facilities,lay a solid foundation for long-term development of the tourism industry in Ningbo.

关 键 词：宁波市 马拉松 九龙湖 全民健身 

分 类 号：G80-05[文化科学—运动人体科学]