高校图书馆微信公众平台服务现状及策略——以中国地质大学图书馆为例  

Study on the Status and Strategies of University Library's Wechat Public Platform Service——Case of China University of Geosciences Library

作　　者：严冰[1] 郭晓宁[1] 曹国宏[1] 

机构地区：[1]中国地质大学图书馆,湖北武汉430074

出　　处：《农业图书情报学刊》2016年第11期194-199,共6页Journal of Library and Information Sciences in Agriculture

摘　　要：通过Cite SpaceⅢ对2013年以来发表于中国知网有关"高校图书馆微信平台"的相关文献进行可视化分析,探究高校图书馆微信平台近年来的研究热点及发展趋势。在此基础上,以中国地质大学图书馆微信平台为实例,结合图文信息的阅读统计数据和问卷调查结果,从读者关注情况、图文页阅读情况等方面总结一年半以来的运营现状和问题,针对微信的宣传、微信OPAC功能推广、图文信息的内容类型、推送时间段等因素,提出相应的合理建议,以期为新媒体时代高校图书馆的宣传推广和服务提供参考。By using Cite SpaceⅢ to visually analyze the literature on wechat platform of university library published in CNKI since 2013, this paper investigated the research hotspots and development tendency of university library＇s wechat public platform in recent years. Based on this, taking the wechat public platform of China University of Geosciences Library as an example, it analyzed the current situation and the existing problems from readers＇ attention and message reading based on the reading statistic data of posting messages and the results of questionnaire survey, and proposed some rational suggestions on the propaganda, the promotion of OPAC function, the type of posting messages and posting time, to offer a reference for the propaganda, promotion and service of university library in new media era.

关 键 词：高校图书馆 微信CiteSpace 问卷调查 

分 类 号：G251.4[文化科学—图书馆学]