基于免费平台的新创企业商业模式创新策略  

Strategies of New Ventures' Business Model Innovation Based on Free Platform

作　　者：李翔[1] 陈继祥[1] 

机构地区：[1]上海交通大学安泰经济与管理学院,上海200030

出　　处：《科技管理研究》2016年第21期151-156,共6页Science and Technology Management Research

基　　金：国家自然科学基金重点项目"组织文化与组织创造力研究:基于组织的二元情境视角"(71032003);国家自然科学基金项目"基于颠覆性创新机理的后发企业竞争优势构筑研究"(70872070)

摘　　要：考虑一种消费类产品,要消费这种产品,顾客还必须购买一种工具类产品作为平台,因此提供消费类产品的新创企业就可以采用免费平台式的创新型商业模式。研究当存在在位企业竞争者时,新创企业采用传统商业模式和创新型商业模式下市场的价格均衡,以及工具类产品在消费者中的普及率、批量采购价格等因素对新创企业商业模式选择的影响。研究结论可以为新创企业进行商业模式创新决策提供理论指导。We consider a kind of consumer product which should be consumed with the help of a kind of tool product as the platform. The new venture who sells the kind of consumer product can adopt the innovative business model in which the tool product is provided for free. In this paper, market pricing equilibrium is derived from traditional business model and innovative business model respectively in the environment of the incumbent competition. The impact of the customer occupancy rate and the batch purchasing price of tool product on the new venture＇ s choice of business model is also studied. These results can be used as the reference of new ventures＇ business model decision.

关 键 词：新创企业 商业模式创新 免费平台 价格均衡 

分 类 号：F721[经济管理—产业经济]