关于文化消费商业模式创新的探讨  

Discussion on Cultural Consumption Business Model Innovation

作　　者：胡玉玲[1] 曾薇[2] 

机构地区：[1]营口职业技术学院,辽宁营口115000 [2]东北大学,辽宁沈阳110000

出　　处：《教育教学论坛》2016年第52期235-236,共2页Education And Teaching Forum

基　　金：2013年辽宁省社科科学规划基金项目课题<辽宁文化消费商业模式创新研究>研究成果(项目编号:L12BWJ009)

摘　　要：文化消费已成为人们精神生活方面的重要的消费需求,文化消费一方面能够满足老百姓的文化需求,同时也成为拉动我国经济增长的新动力。当前信息技术飞速发展,生活在网络时代的人们生活方式也更加个性化和多元化,这就要求文化消费商业模式也要不断创新。本文主要对商业模式和商业模式创新的基本内涵进行了分析,阐述了商业模式创新的必要性,并提出创新文化消费商业模式的对策。The cultural consumption has become the important consumption demand in people spiritual life. Cul- tural consumption not only satisfies the people＇s cultural consumption,but also become a pull of China＇s economic growth momentum. With the rapid development of information technology,Lifestyles of people in the Intemet age are increasingly personalized and diversified. It requires the innovation of cultural consumption business model as well This article analyses the basic connotation of business model and its innovation,and expounds the necessity of business model innovation,and then propose countermeasures for business model innovation of cultural consumption.

关 键 词：文化消费 商业模式 创新 

分 类 号：F287.4[经济管理—国民经济]