地市党报寻求战略合作的多重效应——以《娄底日报》为例  

Multiple Effects of the Municipal Party Newspaper's Seeking Strategic Cooperation

作　　者：谭清华 

机构地区：[1]娄底日报社,湖南娄底417000

出　　处：《湖南人文科技学院学报》2016年第5期17-19,共3页Journal of Hunan University of Humanities,Science and Technology

摘　　要：近年来,随着新媒体的兴起和快速发展,地市党报面临前所未有的困境,传统媒体要生存,必须与时俱进,不断创新。与报道对象开展战略合作,是地市党报现实而精准的发展路径,有着"一石多鸟"的复合效应,能做强做优媒体。寻求战略合作是媒体自觉贯彻习近平同志讲话的生动实践,是媒体创新发展的生动表现,是媒体改进采编方法的主动追求,是媒体做大经营"蛋糕"的现实举措,能促进新媒体实现内涵式发展。In recent years, with the rapid rise of new media China＇s municipal Party newspaper is faced with an unprecedented dilemma. To survive, the traditional media has to keep pace with the times and innovate continuously. One realistic and precise path for the development of the municipal Party newspaper is to launch strategic cooperation with the targets of the news-report. With the ＂one stone many birds＂ effect, the strategic cooperation will make the media better and stronger. Seeking strategic cooperation is a true and conscious implement of the spirit of Mr. Xi Jinping＇s speeches and a real manifestation of innovation. It represents the tradi- tional media＇s initiative pursuit of a more advanced way to collect and edit information, and a realistic approach for the media to ex- pand its business and facilitate its connotative development.

关 键 词：《娄底日报》 传统媒体 新媒体 战略合作 创新 提质 

分 类 号：F713[经济管理—产业经济]