发起人特征对创意众筹成功的影响研究——以追梦网为例  

The Study on the Influnce of Originator Characteristics on Creative Crowdfunding——The Case of the Demohour

作　　者：王娜[1] 

机构地区：[1]南京大学金陵学院商学院

出　　处：《财会通讯（中）》2016年第10期47-50,共4页Communication of Finance and Accounting

基　　金：江苏高校哲学社会科学研究项目(项目编号:2015SJD008);教育部人文社科规划基金项目(项目编号:14YJA630096)阶段性研究成果

摘　　要：融资难是创意项目发展初期面临的主要问题,众筹为这一问题提供了新的解决思路。众筹模式借助互联网平台发布项目信息筹集资金,项目信息是融资成功的关键所在。本文基于高层梯队理论,以追梦网发布的众筹项目为样本,分析众筹项目发起人特征信息对创意项目众筹成功的影响。结果表明,除项目本身的信息外,发起人特征信息也是投资人重要的决策依据,发起人经验、发起人受教育程度以及发起人积分均与项目众筹成功率显著正相关,其中发起人经验对项目成功率的影响最大。Financing difficulty is the main problem of the development of creative projects in the early stage,while crowdfunding has provided a new idea for solving this problem.On the internet platform,crowdfunding model raises funds by publishing project information which is the key to the success of financing.Based on the upper echelons theory,this paper has studied on the influnce of originator characteristics on creative crowdfunding with the samples of the Demohour.The results show that originator characteristics are also the decision basises for investors besides the product information.At the same time,the experiences of originator,the education level of the originator and integrations of originator influence the success of projects significantly,and the experiences of originator has the biggest influence of all.

关 键 词：创意众筹 发起人特征 高层梯队理论 

分 类 号：F724.6[经济管理—产业经济] F832