新媒体背景下社会主义意识形态“灌输”面临的机遇、挑战与对策  

The Opportunities,Challenges and Countermeasures of the Indoctrination Theory of Socialist Ideology under the Background of New Media

作　　者：吴朝文[1] 任思奇[2] WU Chaowen REN Siqi(School of Advanced Manufacturing Engineering, Chongqing University of Posts and Telecommunications, Chongqing 400065, China School of Marxism Education, The University of Electronic Science and Technology of China, Chengdu 611731, China)

机构地区：[1]重庆邮电大学先进制造工程学院,重庆400065 [2]电子科技大学马克思主义教育学院,四川成都611731

出　　处：《重庆邮电大学学报（社会科学版）》2016年第6期77-82,共6页Journal of Chongqing University of Posts and Telecommunications(Social Science Edition)

基　　金：国家社会科学基金西部项目:移动互联网时代高校思想政治教育路径创新研究(14XKS038)

摘　　要：马克思主义"灌输"理论是科学的意识形态传播理论,体现了意识作用于实践的必然需求,实现了统治阶级意识形态的有效传播。当前,新媒体快速发展,其社会化、聚集性、开放性和交互性的特征,要求我们坚持"灌输"理论的原则和方法,掌握新媒体的传播规律,密切联系现实生活,转变思维方式和工作方法,实现新背景下"灌输"理论的新发展。The indoctrination theory of Marxism is a scientific ideological propagation theory. It reflects the inevitable demand of the consciousness on which the practice must be acted,and makes the effective spreading of the ideology of ruling class. The new media develops rapidly,with characteristics of aggregation,openness,interaction nowadays. In the face of this socialization,adhering to the principles and methods of the theory of indoctrination,grasping the rules of the spread of new media,staying close to the reality,and changing the mode of thinking and working methods are all required. Then the new development of ＂indoctrination＂theory in the new background will come true.

关 键 词：新媒体 灌输 意识形态 

分 类 号：A81[哲学宗教—马克思主义哲学]