阅读推广新方法——阅读积分制  

A New Reading Promotion Method: Reading Point System

作　　者：杨美容 

机构地区：[1]广东肇庆中学高中部,广东肇庆526000

出　　处：《情报探索》2016年第11期57-61,共5页Information Research

基　　金：广东省图书馆2015年科研课题"中学图书馆阅读推广常态模式研究"(项目编号:GDTK1516)成果之一

摘　　要：[目的/意义]探讨如何将阅读积分制应用到图书馆阅读推广活动中。[方法/过程]概述阅读积分制及其研究现状,提出阅读积分制的实施设想和阅读积分制对阅读推广的适用范围,阐述阅读积分制的提出依据、可行性和实施意义。[结果/结论]阅读积分制技术成熟,具有可操作性,能有效地解决阅读推广中存在的问题,是一种适合推广的方法。[Purpose/significance] The paper is to discuss how to apply reading point system into library＇s reading promotion activity. [Method/process] The paper summarizes reading point system and its research status, proposes an implementation plan of read- ing point system and applicable scope of reading point system for reading promotion, and expounds the proposed basis, feasibility and implementation significances. [Result/conclusion] Reading point system possesses mature technologies and maneuverability, can effectively solve the problems in reading promotion, and is a suitable method for promotion.

关 键 词：营销学理论 心理学理论 阅读推广 阅读积分制 

分 类 号：G252.1[文化科学—图书馆学]