中国消费者人性量表(CCHS)验证性因子分析——以福建大学生为例  

Confirmatory Factor Analysis on Chinese Consumers Humanity Scale——Taking Students in Universities of Fujian Province for Example

作　　者：林升梁[1] LIN Sheng-liang(School of Communication, Fufian Normal University, Fuzhou 350117, China)

机构地区：[1]福建师范大学传播学院,福建福州350117

出　　处：《福建师范大学学报（自然科学版）》2016年第6期34-39,共6页Journal of Fujian Normal University：Natural Science Edition

基　　金：福建省社会科学规划一般项目(FJ2016B188)

摘　　要：通过采用福建大学生作为样本,对中国消费者人性量表(CCHS)进行验证性因子分析,从而得出3个结论:QZPS量表的7大维度可以容纳CCHS量表的44个小因子,CCHS量表的二阶因子与QZPS量表的二阶因子结构相似;QZPS量表的7大维度均包含CCHS量表的自尊自爱事业型(奋斗主义),可以单独抽取出来;CCHS量表的维度有8个(大8结构).This paper makes confirmatory factor analysis on Chinese Consumers Humanity based on sampling of students in universities of Fujian Province. Three conclusions are obtained： 44 factors of CCHS can be well grouped into seven dimensions of QZPS and dimensions of CCHS are similar to those of QZPS; items of self-esteem and entrepreneurial type are scattered into seven dimensions of QZPS and this type could be singly abstracted; there are 8 factors in CCHS＇s dimensions.

关 键 词：中国消费者人性量表 中国人人格量表 品牌核心价值 

分 类 号：C912.64[经济管理]