“内部的局外人”——宗教对西方传播学媒介环境学派的影响  

“Inside Outsider”:the Impact of Religion on the Media Ecology Tradition of Western Communication Studies

作　　者：嵇美云[1] 

机构地区：[1]暨南大学新闻与传播学院,广东广州510632

出　　处：《新闻大学》2016年第5期81-92,150,共12页Journalism Research

基　　金：国家社科基金青年项目<西北多民族聚居地区的文化身份识别及媒介动员策略研究>(项目编号:10CXW029)的阶段性研究成果

摘　　要：本文首先以马歇尔·麦克卢汉为例,论述了宗教信仰对于传播学中媒介环境学派的影响。笔者认为在麦克卢汉的著作中,天主教渊源发挥了独特的作用,两者具有很高的契合度。通过基督教与传播关系历史的纵向比较,以及与其它传播学流派的横向比较,本文发现基督教或犹太教等宗教在媒介环境学派中留下了鲜明的印记,尤其体现在言语观、时空观、文化观、技术观等方面。而这种影响的原因,则是由于媒介环境学派是世俗社会"内部的局外人"。This paper discusses the influence of the ideas, texts and practices of western religion such as Catholic, Baptist and Jewish to the media ecology theories with a case study of Marshall Mc Luhan. The author holds that the Catholic resources leaved substantial imprints on the works of Mc Luhan, bearing a strong connection between them. With a sectional comparative study on the different communication research genres, and a longitudinal comparative study on the influence before and after the rise of media ecology tradition, the paper suggests that media ecologists constructed their theories with deep religious roots, including the views about oral-aural, the views of the media bias toward time or space, the views to technology and the views about image-visual or electric culture. The interpretation of the influence presented in the paper is that the scholars of media ecology tradition are inside outsiders of the secular society.

关 键 词：宗教信仰 媒介环境学派 麦克卢汉 传播学史 局内人--局外人理论 

分 类 号：G206[文化科学—传播学]