中国影视传播风控研究的新路标:舆情分析路径  

A New Signpost for China's Film and Television Risk Control: The Analysis Path of Public Sentiment

作　　者：陈鹏[1] 徐亚萍[2] 

机构地区：[1]南开大学传播学系,天津300071 [2]中国政法大学光明新闻传播学院,北京102249

出　　处：《新闻大学》2016年第5期93-100,150,共8页Journalism Research

基　　金：国家社科基金项目<"三网融合"背景下的广播电视制播分离与市场适应机制变革研究>(11CXW008);中国政法大学人文社会科学校级课题(15ZFQ76001)

摘　　要：中国影视市场近年来高速发展,逐渐进入黄金发展期。然而一派繁荣的背后,也隐藏着各种各样的问题。本文提出了医治当前影视行业关键问题的供给侧改革战略,并提出在"互联网+"和大数据的驱动下,影视舆情研究趋向显性、客观,将有力推进影视风控体系的建设、有效实现供给侧改革战略。In recent years, China's film and television market has made rapid development and gradually entered the golden period of development. However, behind the prosperity, there are also a variety of problems. Aiming at the key problems in the film and television industry, we put forward the strategy of supply-side reform to solve the problems. We also propose that the public opinion research in the field of film and TV under the influence of 'Internet plus' and big data will tend to be more explicit and objective and will effectively promote the construction of risk control system and achieve the supply-side reform strategy.

关 键 词：影视舆情 风控研究 供给侧改革 

分 类 号：G206.3[文化科学—传播学]