贵州体育赛事文化品牌战略构建研究  

Study on the Construction of Sports Culture Brand with Guizhou Geographical Features

作　　者：袁建伟[1] 张庆红 

机构地区：[1]六盘水师范学院体育系,贵州六盘水553004 [2]六盘水市实验小学,贵州六盘水553001

出　　处：《体育研究与教育》2016年第5期32-35,共4页Sports Research and Education

基　　金：贵州省哲学社科青年项目(12GZQN28)

摘　　要：采用文献资料、逻辑分析等方法,以贵州地域特色资源和政策为导向,在解析地域特色对构建贵州体育赛事文化品牌的价值与作用基础上,提出其发展战略。研究认为:贵州应把打造具有地域特色的体育赛事文化品牌作为社会经济发展的一种战略性选择,坚持转变发展理念,在重点突出、目标导向、具体实施的基础上,贯彻"一个定位、两个结合、三个层次、四个视角"的发展战略。旨在为贵州体育赛事发展提供依据。Method： literature logical analysis. This thesis took Guizhou geographical features and policy guid- ance as research sources, combining the value geographical features as the role of sports in Guizhou sports brand culture promoting, and proposed sports culture brand development strategy. Suggestions： Guizhou region should build a distinctive brand sports culture as a strategic choice of socio-economic development, adhere to changes in development philosophy, based on the focused, goal-oriented, and specific implementation basis, implementa- tion of the ＂one positioning, two combination, three levels, four perspectives＂ strategy. Purpose： to provide a basis for the construction of sports development of Guizhou.

关 键 词：地域特色 体育赛事 文化品牌 战略 

分 类 号：F124[经济管理—世界经济]