发货人满意度条件下Hotelling模型的港口竞争分析  

The ports competition analysis of the Hotelling model under the condition of the satisfaction of the shipper

作　　者：王汉东 董岗[1] 

机构地区：[1]上海海事大学经济管理学院,上海201306

出　　处：《交通科技与经济》2016年第5期43-47,共5页Technology & Economy in Areas of Communications

基　　金：上海市基础研究重点项目(15590501800);上海市教育委员会科研创新项目(14YS050);上海海事大学校基金项目(20130424)

摘　　要：将发货人满意度和港口兼容性引入发货人效用函数,放宽传统Hotelling竞争模型中港口定位必须局限于发货人分布空间的假设,通过拓展线性Hotelling模型来研究发货人满意度和港口兼容性与港口选址、收费的关系。研究表明:发货人满意度在港口市场竞争中具有关键作用;同时,发货人满意度相对较强的港口并不一定具有市场竞争优势,市场竞争形成市场份额的最终格局取决于发货人满意度的相对强弱程度。Through introducing shipper satisfaction and port compatibility to utility function of the shipper,relaxing the restriction in traditional Hotelling model that the ports must be located in the shipper distribution space,by expanding the liner Hotelling model to study the relationship between the shipper satisfaction、port compatibility and port location、terminal charge.The finding is that shipper satisfaction plays a key role in the competition of port market;meanwhile,the shipper satisfaction relatively strong port would not necessarily have competitive advantage in the market,the final pattern of market share that formed by markrt competitiondepends on the extent of the relative strength of the shipper satisfaction.

关 键 词：HOTELLING模型 发货人满意度 效用函数 包络定理 

分 类 号：F253.4[经济管理—国民经济]