突发灾难中受灾地社交媒体用户位置标注行为差异研究——以“3.12运城地震”事件为例  

Differences of Social Media Users' Geotagging Behavior in Disaster Area under the Outburst Disasters—— A Case Study of Earthquake in Yuncheng on 12^(th) March 2016

作　　者：宗乾进[1] 谌莹[1] 杨淑芳[1] 沈洪洲[2] 

机构地区：[1]华南师范大学经济与管理学院,广州510006 [2]南京邮电大学管理学院,南京210023

出　　处：《情报杂志》2016年第11期189-194,188,共7页Journal of Intelligence

基　　金：广东高校优秀青年创新人才培养计划项目"自然灾害中社会化媒体谣言的扩散机理与消解策略研究"(编号:2015WQNCX01);国家自然科学基金项目"基于社会化媒体的突发事件应急管理众包模式研究"(编号:71403134);教育部人文社会科学研究青年基金项目"突发事件下社会化媒体用户参与应急管理的激励策略及众包模式研究"(编号:14YJCZH122);江苏高校哲学社会科学研究基金资助项目"突发事件下社会化媒体用户参与应急管理的激励机制研究"(编号:2014SJB009)资助

摘　　要：[目的/意义]受灾地区社交媒体用户标注的地理位置信息,在灾难应急响应中扮演着重要角色。研究受灾地区用户地理位置标注行为差异,将有助于制定针对不同人群的应急响应策略。[方法/过程]以"3.12运城地震"事件为例,通过新浪微博获取运城地区用户地理位置标注数据,并采用卡方检验对不同用户地理位置标注行为进行分析。[结果/结论]研究发现如下:女性用户中地理位置标注的比率显著低于男性的、19岁以下低龄用户中地理位置标注的比率显著低于19岁以上用户的、i OS用户地理位置标注的比率显著低于Android用户的;微博使用半年及以下者与微博使用半年以上者、微博等级LV9级及以下者与LV10级及以上者,则在地理位置标注上均没有显著性差异。在研究结果基础上,提出社交媒体在"地理位置标注"功能设置上的优化建议。[ Purpose/Significance ] Geo-tagging provided by social media users in disaster area plays important roles in disaster emergency response. Understanding differences of social media users＂ geotagging behavior in disaster area will contribute to formulating emergency response plans for different population groups. [ Method/Process] This study collected data of geo-tagging behavior of social media users of Yuncheng after earthquake in Yuncheng, China on 12th March, 2016 via SINA WEIBO. Based on the data, a Chi-square test was conducted to analyze the differences of social media users＂ geotagging behavior. [ Result/Conclusion ] The main results are as follows： The geotagging rate in female, aged lower than 19, iOS users was significantly smaller than in male, aged over 19, Android users respectively;whereas, the geotagging rate in users of micro-blogging used shorter than half a year, microblog rank under LV9 was not significantly different in users of micro-blogging used more than half a year, micro-blogging rank above LV9 respectively. This study suggests that social media should optimize the procedure of geo-tagging.

关 键 词：微博 社会化媒体 社交网络 灾难 用户行为 地理位置标注 行为差异 

分 类 号：G203[文化科学—传播学]