影视剧热播对消费者旅游动机的影响研究  

Research on the the Influence of Film tourism Hit on Tourist Motivation

作　　者：李丹[1] 黄华云[1] 

机构地区：[1]闽江学院旅游系,福建福州350108

出　　处：《山东农业工程学院学报》2016年第11期52-55,共4页The Journal of Shandong Agriculture and Engineering University

摘　　要：影视旅游是近年来兴起的时尚特色旅游之一。通过调查分析,消费者受影视作品所影响的旅游动机有"为印证影视作品中呈现的相关人,事,物"、"受影视拍摄地本身特色吸引"、"为体验一次新型个性的旅游方式"、"因明星效应,追求旅游目的地知名度"、"深陷于影视作品营造的人物角色"、"感受新的生活"六大类,其中"受影视拍摄地自身特色所吸引"为消费者主要出游动机。因此,旅游目的地要做到在影视开拍前与拍摄方的良好沟通,让旅游地与作品相结合,突出景点特色,根据消费群体的需求来取景;旅行社要做到在传播方面具有针对性,对消费者金钱与时间进行综合衡量。Film tourism is one of emerging fashionable tourism in recent years. Through researc aria analysis, it has been found that there are six kinds of consumers＇ travel motivations affected by film and television works, including for the purpose of confirming related people, events and things in the film; for the local attractions in film locations; for once new-type traveling; for the pursuit of tourism spots popularity because of star effect; for the deep feeling of the film characters and the experience of new life. And the main travel motivation is local attractions in film locations. Therefore, the tourism destination should communicate with shooting party to combine scenic spots with film works and highlight scenic attractions before shooting in accordance with the needs of consumers. In the meanwhile, the travel agency should work out a pertinent propaganda plan in order to balance consumers＇ time and money.

关 键 词：影视旅游 消费者 旅游动机 影响 

分 类 号：F59[经济管理—旅游管理]