民营体育企业社会责任的内容取向与培育路径--基于金字塔模型与利益相关者的耦合视角  

The Content of the Private Sports Enterprise Social Responsibility Orientation and Cultivation Path——Based on Pyramid Model Coupled with Stakeholders Perspective

作　　者：唐鹏[1] 战炤磊[2] 谢正阳[3,4] TANG Peng ZHAN Zhaolei XIE Zhengyang(Physical Education Department of Hohai University, NanJing 210098, China Jangsu Provincial Academy of Social sciences, NanJing 210013, China School of physical education, Soochow University, 215021 School of physical education and sport science, FU Jian Normal University, FuZhou 350117, China)

机构地区：[1]河海大学体育系,南京210098 [2]江苏省社会科学江海学刊杂志社,南京210013 [3]苏州大学体育学院,苏州215006 [4]福建师范大学,福州350117

出　　处：《体育与科学》2016年第6期40-48,77,共10页Sports & Science

摘　　要：民营体育企业是体育产品和服务供给的重要主体,其积极履行社会责任对于体育产业和体育事业的持续健康发展以及居民生活水平的稳步提升都有重要意义。民营体育龙头企业在履行社会责任方面进行了积极探索,并取得了初步成就。然而,由于民营体育企业涉及的业务门类多、分布的地域空间广、个体情况的差异大,不同利益相关者对其寄予的社会责任期望也存在很大差异。因此,要促进民营体育企业积极履行社会责任,既要加强政策引导,营造良好的宏观氛围,又要强化管理创新,构建高效的微观机制。Private sports enterprises is an important subject of sports products and services supply, its actively fulfill the social re- sponsibility for the sustained and healthy development of the sports industry and sports undertakings and stable improvement of residents＇ living standard has important significance. Private--owned sports enterprises actively explore in the performance of social responsibilities, and obtained preliminary achievement. However, because of the private sports enterprises involved in the business category, wide distribution of geographical space, more individual circumstance of big differences, different expected social responsi- bility to its stakeholders also differ greatly. Therefore, to promote private sports enterprises to actively fulfill the social responsibility, should strengthen policy guidance, build good macro environment, and to strengthen management innovation, build efficient mechanisms.

关 键 词：民营体育企业 社会责任 金字塔模型 利益相关者 

分 类 号：G80-052[文化科学—运动人体科学]