社区书店经营现状及发展策略分析:以北京市为例  

The Present Situation and Development Strategy of Community Bookstore for Beijing

作　　者：郑丽芬[1] 贾玉城 Zheng Lifen Jia Yucheng(School of Literature, Capital Normal University, Beijing, 100048)

机构地区：[1]首都师范大学文学院,北京100048

出　　处：《出版科学》2016年第6期80-84,共5页Publishing Journal

基　　金：首都师范大学文化研究院资助的短期研究项目"书香社会与城市社区公共阅读空间研究"(ICS-2016-C-02)成果之一

摘　　要：社区书店是社区公共阅读空间的重要组成部分,有助于社区精神文明建设,打造书香社会。本文通过调查统计和案例分析,对北京市社区书店的分布、类型及运营模式进行介绍,并从政策、社会环境、具体管理运营等方面提出社区书店的发展策略。Community bookstore is an important component of community public reading space, which contributes to promote cultural and ideological progress, and build reading society as well. This article introduces the distributions, types and operation patterns of community bookstores in Beijing by investigation and statistics, as well as case analysis. It also puts forward the development strategies for the community bookstores from the aspects of government policy, community environment and specific management and operation.

关 键 词：社区书店 阅读空间 绘本馆 发展策略 

分 类 号：G231[文化科学]