基于SWOT分析的自贡盐文化旅游开发研究  

Researches on Salt Culture Tourism in Zigong on the Bases of SWOT Analysis

作　　者：程子彪[1] 

机构地区：[1]四川文理学院财经管理学院,四川达州635000

出　　处：《四川文理学院学报》2016年第6期47-50,共4页Sichuan University of Arts and Science Journal

基　　金：中国盐文化研究中心项目(YWHY13-02);四川文理学院2012年度科研项目(2012R001Q);四川文理学院2013年度科研项目(2013R020Y)

摘　　要：通过SWOT分析,发现自贡盐文化旅游的开发具可进入性良好,已形成产、运、销、食的闭环状旅游资源体系的优势;存在盐文化旅游资源的开发与保护不足,自贡旅游集聚效应弱,线上旅游服务不足的劣势;赶上盐业体制的改革,文化旅游持续火热的机遇;面临自贡旅游市场遭周边省市瓜分,互联网文化对传统文化带来极大冲击的挑战。据SWOT分析结果,在盐文化旅游开发原则指导下,提出自贡盐文化旅游开发应加快基于"互联网+"思维的盐文化创新传承与发展;建设信息化的盐文化数字体验馆;优化盐文化旅游产业链;建立基于大数据的盐文化旅游智能营销模式。The analysis of SWOT finds out that the salt culture tourism in Zigong has an advantage for development and has formed a close ringlike resource system. Furthermore, the reform of salt system provides a chance of the tourism. However, the tourism is faced with some difficulties. Namely, the tourism resources have not fully been developed and completely protected, it crowding effect is weak and the service online is insufficient. Moreover, it has faced with the challenges of its tourism market allocation from other provinces around and challenges of Internet culture to the traditional culture. The findings of SWOT shows that according to the principles of salt culture tourism, the countermeasures include the salt culture innovation on the bases of ＂Internet ＋ ＂, the establisment of informationized data experience museum, the optimization of industry links and the establisment of intelligent marketing mode based on the big datas.

关 键 词：SWOT 盐文化 旅游开发 对策 

分 类 号：F59[经济管理—旅游管理]