虚拟社区用户持续知识共享意愿影响因素实证研究——以知识贡献和知识搜寻为视角  

What Drives Users' Continual Intention to Share Knowledge in Virtual Communities:From the Dual Perspectives of Knowledge Contribution and Seeking

作　　者：李力[1] Li Li(School of Information Management Wuhan Universit)

机构地区：[1]武汉大学信息管理学院,武汉430072

出　　处：《信息资源管理学报》2016年第4期91-100,共10页Journal of Information Resources Management

摘　　要：用户持续知识共享是虚拟社区保持活力的本质所在。知识贡献和知识搜寻是构成知识共享的两个基本构成,二者紧密联系、缺一不可。从知识贡献和知识搜寻的视角出发,本文构建虚拟社区用户持续知识共享意愿的影响因素的理论模型,采用问卷调查法、并运用偏最小二乘结构方程模型方法对研究模型和假设进行验证。研究结果表明,用户感知知识增长、心流体验是影响用户对知识贡献和知识搜寻经历满意度的重要因素,并进而影响用户的持续知识贡献和知识搜寻意愿;出于互惠,当用户打算在社区中继续搜寻知识时,用户往往也会选择继续在社区中贡献知识。本文的研究也存在一些局限,会继续扩大调研范围,并考虑与客观数据相结合,共同揭示虚拟社区用户的行为规律。The continuance to share knowledge of individuals in virtual community is the key to sustain a virtual community. As the two basic components of knowledge sharing, knowledge contribution and seeking are inseparable and indispensable. From the perspectives of knowledge contribution and knowledge see- king, a theoretical model was constructed to explore the pattern that how the proposed variables impact us- ers＇ continuance intentions of knowledge contribution and seeking. The questionnaire survey was conducted in this study, and Structural Equation Model ~SEM~ was subsequently employed to exam the model and hy- potheses. The results prove that both knowledge growth and flow can significantly influence the satisfaction of users from knowledge contribution and seeking behaviors, which further have effects on users＇ continual intention to contribute and seek knowledge. The study also reveals that considering reciprocity, when indi- viduals decide to continue seeking knowledgein virtual communities, they are likely to be willing to contribu- ting knowledge continuously. Lastly, the sample will be expanded in the subsequent study, and the objective contents that users generate in virtual communities will seriously be under consideration.

关 键 词：虚拟社区 持续知识共享 知识贡献 知识搜寻 结构方程模型 

分 类 号：G350[文化科学—情报学]