第八个“双十一”所预演的“新零售时代”  

China's Double 11 shopping day

作　　者：孙冰[1] 

机构地区：[1]<中国经济周刊>

出　　处：《中国经济周刊》2016年第45期34-38,88,共5页China Economic Weekly

摘　　要：人们又送走了一个"双十一",在"剁手族"的狂欢与创纪录的成交量背后,从电商到参与"搏杀"的商家与淘宝店主,每个人都有着自己的"盘算"。作为"双十一"的"创始人",阿里巴巴却在今年"告别电子商务",众多商家也在经历又一次"疲惫"后思索未来的去向。第八年的"双十一",上演的不仅是又一次网购狂欢,还有人们对已经被互联网改变的零售业未来去向的探索与焦虑。November 11 this year marks the eighth 'Double 11' online shopping festival that was started by e-commerce giant Alibaba. Double 11 has become a signal for Chinese customers to open up their online wallets and spend. Alibaba ended this year's global shopping festival with a gross merchandise volume of RMB 120.7 billion. The gamification of shopping, omni-channel solutions and globalization are the key highlights for 2016 Singles' Day sales.

关 键 词：零售业 预演 电子商务 阿里巴巴 成交量 创始人 互联网 狂欢 

分 类 号：F724.2[经济管理—产业经济]