杭州梅家坞茶养生旅游产品体系开发研究  

Development Research on Tea Health Tourism Products System in Meijiawu of Hangzhou

作　　者：高焕沙 薛群慧[1] 陈美爱[1] 

机构地区：[1]浙江农林大学旅游与健康学院,浙江杭州311300

出　　处：《云南农业大学学报（社会科学版）》2016年第6期73-77,共5页Journal of Yunnan Agricultural University(Social Science)

基　　金：浙江省教育厅项目"基于微课程的旅游心理学建设研究"(kg2013209);国家教育部项目"基于休闲学视角的城市居民幸福研究"(14YJCZH010)

摘　　要：茶既是一味中药,其倡导的精神境界也是舒缓现代人紧张、压力的一剂良方。因此,茶产业与养生旅游的结合也就有其必然的趋势。对杭州梅家坞961位游客与93家商户进行了茶养生旅游调研。调研表明:茶养生旅游将是茶文化旅游新的发展方向和经济增长点。在此基础上,提出了茶衍生的系列养生产品、养生主题茶园、活态茶养生文化博物馆、养生主题茶楼、与杭州旅游相结合的茶养生旅游线路产品、与相关产业融合的茶养生旅游产品与茶养生文化旅游节庆产品体系以及杭州茶养生旅游产品开发配套措施。Tea is like herb. Meanwhile,the spirit of tea advocating is the effective recipe for soothing the tense and pressure of the people in modern society. Therefore,the combination of tea industry and health tourism is an inevitable trend. The author with her research team have sent out 961 surveys to tourists and 93 surveys to commercial tenants,the result of survey shows,tea oriented health tourism is the new direction for tea culture tourism and the engine for local economic growth. The paper puts forward the concept of health oriented tea products,such as tea garden,ecological tea culture museum,tea house combining with the products of Hangzhou tourism routes,and the system of the convergence of health oriented tea products and tea culture related festival,further more,developing the supporting measures of health oriented tea tourism products in Hongzhou as a whole product system.

关 键 词：杭州梅家坞 养生旅游 产品体系 开发 

分 类 号：F590.8[经济管理—旅游管理]