培育新型农业经营主体背景下农业科普期刊发展策略探讨  

Development Strategy of Agricultural Popular Science Journals: Under the Cultivation of New Agricultural Management Entities

作　　者：余开[1] 赵文青[2] 宋迁红[1] 刘柱军[1] 

机构地区：[1]中国水产科学研究院淡水渔业研究中心/科学养鱼杂志社,江苏无锡214081 [2]江苏大学杂志社,江苏镇江212003

出　　处：《农学学报》2016年第11期75-79,共5页Journal of Agriculture

基　　金：2015年度江苏省协会立项课题"农业科普期刊如何在培育新型农业经营主体背景下实现差异化发展"(2015JSQKB023)

摘　　要：为了农业科普期刊在培育新型农业经营主体背景下能更好地生存和发展,笔者分析了农业科普期刊做好服务新型农业经营主体的必要性,并相应地提出了发展对策:重视有效发行,栏目个性化经营,扩大期刊品牌效应,加强期刊团队建设。农业科普期刊应借助服务新型农业经营主体契机,伴随新型农业经营主体发展迎来新的上升期。To make agricultural popular science journals survive and develop better under the cultivation ofnew agricultural management entities, we analyzed the importance for agricultural popular science journalsoffering good service to the new agricultural management entities, and proposed corresponding developmentalcountermeasures. The countermeasures included paying attention to valid circulation, managing individualizedcolumn, expanding effect of journal brand and strengthening team construction. Agricultural popular sciencejournals should grasp the development opportunity of serving the new agricultural management entities, thusget an upward growth.

关 键 词：农业科普期刊 新型农业经营主体 服务 对策 

分 类 号：G232[文化科学]