扬州东关历史文化街区旅游商品现状调查与开发  

On the Present Situation of Tourist Commodities in Dongguan Historic and Cultural District of Yangzhou and Its Development

作　　者：赵金霞[1] 李慧[1] 

机构地区：[1]扬州职业大学,江苏扬州225009

出　　处：《扬州教育学院学报》2016年第3期6-10,共5页Journal of Yangzhou College of Education

基　　金：江苏省"十二五"高等学校重点专业群(苏教高[2012]23号)

摘　　要：旅游商品是旅游业发展的产物,是旅游收入的重要来源,在旅游业的发展中占有重要地位。通过实地调查访谈、问卷调查等方法对扬州东关街旅游商品特点及开发存在的问题进行了分析,提出了以下开发对策:规范旅游商品,对旅游商品的质量进行监督;加强价格管理,实行明码标价;改善旅游商品包装,满足游客需求;开发特色旅游商品,提升旅游商品核心竞争力;弘扬知名品牌,加强品牌建设;多渠道宣传,加大推广力度;加强沿街商铺与旅游企业的合作等。Tourism commodity is both the product of tourism development and an important source of tourism revenue,which plays an important role in the development of tourism. Based on the field surveys,interviews and questionnaires,this paper analyses the characteristics of tourist commodities in Dongguan Street of Yangzhou and the existing problems in its development. Meanwhile,it comes up with some corresponding measures,such as standardizing the tourism commodity to supervise their quality,strengthening the price management to give accurate pricing information,improving the packaging of tourist commodities to meet the demands of tourists,developing special tourism products to enhance the core competitiveness of tourism commodity,strengthening the cooperation between shops along the street and tourism enterprises,and so on.

关 键 词：旅游商品 历史文化街区 扬州东关街 开发 

分 类 号：F592.7[经济管理—旅游管理]