区域性时装周可持续发展的动因及创新方法  

Motivation and Innovative Approaches for the Sustainable Development of the Regional Fashion Week

作　　者：郑晶[1,2] 郭肖华[3] 

机构地区：[1]厦门理工学院设计艺术与服装工程学院,福建厦门361024 [2]东华大学服装学院,上海200051 [3]厦门理工学院数字创意与传播学院,福建厦门361024

出　　处：《纺织科技进展》2016年第11期38-43,共6页Progress in Textile Science & Technology

基　　金：厦门市发改委时尚产业发展项目(2015050);福建省教育厅社科项目(JAS1420)

摘　　要：通过对国内时装周进行调研观察和文献分析,并结合问卷调查的方式,找出了当下蓬勃发展的区域性时装周存在的创新能力欠缺、服务能力不突出、参与期待低等普遍性问题。比较分析了时装周发展的产业、品牌、组织者以及政府4项动力因素,并提出建立时装周标准体系、组织、商业模式、媒体协同、政策制度保障、未来发展与社会责任的可持续发展创新思路与策略,以期为我国时尚都市建设探索和时装周运作等方面提供借鉴。Through the domestic fashion week investigation, observation and literature review, comparative induction, combined with the way of the questionnaire survey, It found out the lack of innovation capability, no prominent service capacity and low participation expected. The dynamic factors for the development of fashion week were comparative analyzed. The fashion week innovative ideas and strategies for sustainable development were proposed ineluding establishing standards of fashion week, organization, business models, media coordination, policies and systems security, future development and social responsibility.

关 键 词：时装周 满意度调查 可持续发展 动因 创新策略 

分 类 号：F426.86[经济管理—产业经济]