基于Mitchell三分类评分法的林业企业关键利益相关者识别研究  

Key Stakeholders' Identifi cation of Forest Companies Based on Mitchell's Three-Attribute Evaluation Method

作　　者：谢煜[1] 胡非凡[1] 

机构地区：[1]南京林业大学经济管理学院,江苏南京210037

出　　处：《生态经济》2016年第12期120-125,共6页Ecological Economy

基　　金：国家自然科学基金国际合作项目(NSFC-AF)"生态系统服务与林业企业交互作用研究--基于经济评价和可持续报告的视角"(31361130342);国家自然科学基金青年项目"基于多agent方法的林权交易市场关键影响因素及其仿真研究"(71303113);教育部人文社会科学青年项目"基于多agent的林权交易市场仿真模型研究"(11YJCZH199)

摘　　要：清晰地识别企业的关键利益相关者是制定正确的企业社会责任战略,赢得竞争优势的前提。首先根据文献和预调研对利益相关者进行划分,基于Mitchell三分类评分法,设计了利益相关者识别问卷,对4家林业案例企业发放并回收调查问卷31份。同时,通过半结构式访谈和座谈,获取了案例企业与利益相关者关系的访谈资料和二手数据。论文将定量分析与质性研究相结合,对林业企业的利益相关者进行了识别和比较。得出结论如下:(1)林业企业的关键利益相关者有企业员工、股东、消费者/客户、承包商、供应商、当地社区、县、乡级政府、林地所有者、非政府组织和林业管理部门。关键利益相关者与林业企业的核心业务关系密切;(2)不同企业在利益相关者识别中存在明显差异,跨国企业比本土企业有更多的关键利益相关者;(3)企业的关键利益相关者不是一成不变的,政策、经济条件和技术都可能会影响到企业的利益相关者识别。Clearly identification of key stakeholders is the precondition for companies to develop a right corporate social responsibility strategy and obtain the competitive advantages. After a literature review and pre-investigation of forest companies, a questionnaire for stakeholder identification was designed base on Mitchell＇s three-attribute evaluation method, distributed to four case companies and 31 respondents were collected. Besides the questionnaire, we also collected the qualitative data by semi-structural ktterviews and group meetings with case companies and their stakeholders. Based the quantitative analysis of questionnaire and combined with qualitative analysis, stakeholder identification and comparison were conducted in this paper. This paper concluded that： （1） key stakeholders of case companies are employees, shareholders, consumers/customers, contractors, suppliers, local communities, local governments, forest owners, NGOs and local forest administration. These key stakeholders are all closely related with the core operations of case companies; （2） different companies Vary on stakeholder identification, multinational companies have more key stakeholders than domestic; （3） key stakeholders of companies are not stable, policy, economic condition and technology can possibly affect the identification of stakeholders.

关 键 词：林业企业 关键利益相关者 识别 三分类评分法 案例研究 

分 类 号：F316.25[经济管理—产业经济]