互联网时代报纸时评专栏发展的制胜之道  

On Formula for Success in Development of Event Review Columns in Newspaper in Internet Times

作　　者：彭军辉[1] 

机构地区：[1]衡阳师范学院新闻与传播学院,湖南衡阳421002

出　　处：《衡阳师范学院学报》2016年第5期130-133,共4页Journal of Hengyang Normal University

基　　金：湖南省哲学社会科学基金项目"报纸时评专栏影响力研究"(13YBB029)研究成果

摘　　要：互联网时代,报纸时评专栏随报业发展势弱而陷入低谷,而网络新闻评论、微博与微信等新媒体评论更是对报纸时评专栏形成强大的冲击。如何冲破藩篱,是当前报纸时评专栏经营者必须面对的问题。破解难题的关键在于:一,必须不断强化报纸时评专栏固有的优秀品质;二,顺势而变革,借新媒体平台燎原之势,使之成为报纸时评专栏发展之强劲助力。In the Internet times,the development of the event review columns in newspaper is weak and touches the bottom as the newspaper industry,and the comments of the network news,the micro-bloc,we-chat and other new media comments formed a powerful impact now to the event review in newspaper columns.How to break through is the problem for the operator of the newspaper columns of commentary on current events to face.In my opinion,the key to solve the problems are that：firstly,the inherent qualities of the event review in newspaper columns should be constantly strengthened and secondly,reform should be carried out to fit the new situation,make use of the new prairie fire of the media platform and make the event review in newspaper columns strong power.

关 键 词：互联网 报纸时评专栏 制胜之道 

分 类 号：G216[文化科学—新闻学]