论我国商誉权法律保护制度的构建  

On the Construction of the Legal Protection System of Goodwill Right in China

作　　者：王晓翔[1] Wang Xiaoxiang

机构地区：[1]复旦大学法学院,上海200438

出　　处：《行政与法》2016年第11期121-128,共8页Administration and Law

摘　　要：市场竞争说到底也是商品或服务的品牌之争,创造品牌就是为了打造品牌良好的商誉。商誉作为商主体无形财产的重要组成部分,能增强商主体的竞争优势并为其带来巨大的经济利益。然而,我国现行法律对商誉加以规定的仅存在于《反不正当竞争法》和《刑法》之中,在民事立法中则依法人名誉权的规定来保护商誉,但此种立法模式无法实现对商誉的有效保护。本文认为,立法应确立商誉的权利地位,商誉权的性质应采商事人格权说。我国在编纂民法典的过程中,应在民法典的人格权一编或章节中明确商誉权的独立法律地位;同时在民法典外另行设立商事通则,作为民法的特别法,在商事通则中规定商誉权的内容。此外,还应完善我国《反不正当竞争法》对商誉的规定。Market competition is the brand competition of the product or service after all,and creating a famous brand is to create good brand reputation.Goodwill,as an important part of the intangible property of commercial subject,can enhance the competitive advantage of commercial subject,and brings huge economic benefits.However,China＇s current law that clearly provides for goodwill only exists in ＂Anti-unfair Competition Law＂ and ＂Criminal Law＂,and it is only protected through corporate reputation in the civil legislation.This kind of legislative model cannot achieve the effective protection of goodwill.This article points out that the legislation should establish the fight status of goodwill,and the nature of goodwill fight should adopt commercial personality fight.In the process of codifying civil code in China,goodwill should be defined as the fight of independent legal status in personality fight.At the same time,the general rules of commercial law should be established separately.As the special law of civil law,the general rules of commercial law should specify the contents of goodwill fight.Besides,we should perfect the provisions of goodwill in China＇s ＂Anti-unfair Competition Law＂.

关 键 词：商誉权 商事人格权 立法模式 法律保护制度 

分 类 号：D923.99[政治法律—民商法学]