中外游客对天门山国家森林公园旅游形象感知对比分析——基于网络文本内容分析  

A Comparative Analysis about Tourism Image Perception of Tianmenshan National Forest Park between Chinese and Foreign Tourists——Based on Internet text content analysis

作　　者：任姿[1] 戴美琪[1] REN Zi DAI Meiqi(Tourism College, Central South University of Forestry ＆ Technology, Changsha 410004, Hunan, China)

机构地区：[1]中南林业科技大学旅游学院,湖南长沙410004

出　　处：《中南林业科技大学学报（社会科学版）》2016年第5期72-77,共6页Journal of Central South University of Forestry & Technology（Social Sciences）

基　　金：湖南省教育厅重点项目"供给侧改革背景下湖南省乡村旅游民宿产业发展路径研究"(16A231;湘教【2016】395号;3;10301-5017)

摘　　要：运用内容分析法研究中外游客对天门山国家森林公园的旅游形象感知,结合ROST Content Mining软件对中外游客网络点评的高频词、社会语义网络和情感进行对比分析。研究发现:国内游客注重自然景色和自身感受而国外游客注重游憩活动,国外游客对天门山的积极情感倾向高于国内游客,天门山国家森林公园的形象感知可以概括为"惊为天人"、"天门洞"和"索道"等。完善步道体系、扩大国外市场、加强服务意识、争取回头客有利于天门山国家森林公园的长足发展。By using the content analysis method to research the tourism image perception of Chinese and foreign tourists on Tianmenshan National Forest Park. Combined with ROST Content Mining software, it makes comparative analysis to high frequency words, social semantic web and emotion of Chinese and foreign visitors＇ network Reviews. The results show that domestic tourists pay more attention to natural scenery and their own feelings while foreign tourists focus on recreational activities. Foreign tourists＇ emotional tendency is more active than domestic tourists. The image perception of Tianmenshan National Forest Park can be summarized as ＂awesome＂ , ＂Tianmen cave＂ and ＂cable＂ . Suggestions are given on trail system, foreign tourism markets, staff service consciousness of Tianmenshan National Forest Park.

关 键 词：旅游形象感知 网络文本分析 天门山国家森林公园 

分 类 号：F592[经济管理—旅游管理]