基于网络游记的游客感知价值研究——以上海为例  

Research for Tourist's Perceived Value based on Network Travels:A Case Study in Shanghai

作　　者：吴佩[1] 王春雷[2] WU Pei WANG Chunlei(Tourism School, Shanghai Normal University Shanghai 200234,China Tourism and Event Management School, Shanghai University of International Business and Economics ,Shanghai 201620,China)

机构地区：[1]上海师范大学旅游学院,上海200234 [2]上海对外经贸大学会展与旅游学院,上海201620

出　　处：《旅游论坛》2016年第5期34-39,共6页Tourism Forum

基　　金：国家社科基金青年项目"战略性新兴产业国际竞争优势构筑研究"(11CZZ020)

摘　　要：从消费者价值元素出发,提出了通过文本内容分析游客感知价值的方法,并利用该方法,基于网络游记分析了上海游客的感知价值。结果表明,游客对上海的美学感知价值最高,依次是享乐感知价值、质量感知价值、利他感知价值、效率感知价值、社会感知价值。提高服务的便捷性是提高上海游客效率感知价值的有效途径,关注高端旅游服务和特殊旅游服务的提供,可吸引更多功利性旅游目的的游客。基于文本内容测量游客感知价值的方法,是对消费者感知价值测量方法的延伸,对旅游目的地更好地了解其游客的感知价值并改进其旅游服务质量具有重要现实意义。The authors proposes a method for analyzing tourist＇s perceived value based on text analysis form the perspective of consumer value elements, and analyses shanghai tourists＇ perceived value based on network travels. The results show that, tourists＇ perception of aesthetics value in Shanghai is the highest, followed by hedonic perceived value, quality perceived value, altruistic perceived value, efficiency perceived value, social perceived value. Improving the convenience of service is an effective way to improve Shanghai tourists＇efficiency perceived value . At the same time, Shanghai may be concerned about the high-end tourism services and special tourism service to attract more tourists with utilitarian aim. This study presents a new measurement method of tourists＇ perceived value which extends the measurement method of consumer＇s perceived value, and it has an important practical significance for each tourist destination to better understand the perceived value of their tourist and help them improve their tourism services.

关 键 词：感知价值 网络游记 价值元素 

分 类 号：F592.7[经济管理—旅游管理]