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作 者:梁增贤[1] 赵昭[1] 肖莹瑶 王佳玲[1] LIANG Zengxian ZHAO Zhao XIAO Yingyao WANG Employees Jialing(School of Tourism Management, Sun Yat--sen University, Guangzhou 510631,China)
出 处:《旅游论坛》2016年第5期62-69,共8页Tourism Forum
基 金:珠海旅游研究院和国家自然科学基金(41301146)共同资助
摘 要:旅游非正规就业已经成为旅游就业的重要组成部分,旅游非正规就业者普遍存在于各类景区,而获得更高收入是人们从事旅游非正规就业的主要目的。已有研究表明,影响非正规就业者收入水平的因素很多,各因素之间的相互关系及其对收入水平的影响程度仍缺乏系统认知。采取方便抽样和滚雪球抽样的方式,在广州6个主要景点和珠海14个主要景点,选取197位旅游非正规就业者为样本,运用CHAID决策树模型分析,对影响旅游非正规就业者收入水平的因素及其作用机制进行研究。结果表明,投资资本、从业动机、外部支持和创新能力是旅游非正规就业者收入水平的主要影响因素,其中,投资资本的影响最大,而个人背景和社会人口特征并不是影响收入的主要因素。研究结果对理解和正确引导旅游非正规就业具有广泛的社会意义。Informal tourism employment has gradually become an important phenomenon in the Chinese tourism industry. These informal tourism employees universally observed in most urban tourism scenic spots engaged into informal tourism sectors mainly aim at increasing working income. Previous studies indicated that, the working income are influenced by a series of factors, including personal characteristic, background, as well as situation of work. However, the influencing effects and the relationship between these factors were lack of discussion. This paper proposes a CHAID decision tree model to look into the relationship among these influencing factors on working income. A sample of size 197 is collected at 6 and 14 main tourism scenic spots in Zhuhai and Guangzhou respectively. The results indicate that the four most important factors are investment, motivation, external support and innovation ability. The personal characteristic and background are, however, the least important factors. It is also found that these informal tourism employees acquire more external support from relatives and friends but not local government. Moreover, most of them invest less than 5,000 yuan RMB and are lack of innovation ability. This above factors hinder the income increasing among informal tourism employees.
关 键 词:旅游非正规就业 CHAID决策树模型 收入 影响因素
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