雇主品牌结构与求职倾向关系  

Employer Brand Structure and Job Seeking Tendency

作　　者：皇甫刚[1,2] 吕峰[3] 孙道军[1] 肖春锦[2] 司莙鹏 

机构地区：[1]中国传媒大学经济与管理学院,北京100024 [2]北京航空航天大学经济管理学院,北京100191 [3]南开大学商学院,天津300071

出　　处：《心理与行为研究》2016年第5期647-656,共10页Studies of Psychology and Behavior

基　　金：国家自然科学基金项目(71072022)

摘　　要：利用重新修订非特指行业的雇主品牌量表,以求职倾向为因变量,通过两个有递进关系的研究,证实不仅雇主品牌结构的功能特征正向影响求职倾向,雇主品牌结构的象征特征与求职者追求的理想自我形象一致性也正向影响求职倾向,表明人们求职时既注重满足个人物质利益的雇主品牌功能特征,也关注求职企业雇主的特征风格与自我理想形象的契合。This study adopted a revised employer brand scale to measure non-specific employer brand, with applicants′job seeking tendency as dependent variable. By two studies, results showed that not only the instrumental attributes of employer brand structure but also the consistency of symbolic attributes of employer brand structure and appli-cant′s ideal self image can positively predict applicants′ job seeking tendency. It indicated that when people are searching a job, they are not only concerned with the instrumental attributes which satisfy their personal material benefit, but also the match of symbolic attributes of employer brand and self image.

关 键 词：雇主品牌 功能特征 象征特征 理想自我形象-雇主品牌象征特征一致性 求职倾向 

分 类 号：B849[哲学宗教—应用心理学]