《广告学》课内实践教学研究  

作　　者：李晓亮[1] 

机构地区：[1]湖南涉外经济学院管理学院,湖南长沙410205

出　　处：《高教学刊》2016年第24期148-149,共2页Journal of Higher Education

摘　　要：课内实践是实践教学体系的重要组成部分,也是课外实践的效果保障,在当前课外实践单位难找,实践效果不如人意的现实背景下,加大课内实践教学的研究,扎实开展好课内实践显得非常必要。文章以广告学为例,提出了其课内实践教学的合适形式,并对其开展方法进行了探讨。In-class practice is an important part of the practice teaching system, and the effect of extracurricular practice, hard to find in the current extracurricular practice unit, practice effect is not satisfied the realistic background, increase the in-class practice teaching research, solid foundation for good in-class practice is very necessary. Based on advertising as an example, this paper puts forward the appropriate form of the in-class practice teaching, and the method are discussed in this paper.

关 键 词：广告学 课内实践 案例教学 

分 类 号：G642[文化科学—高等教育学]