B2B电商时代,大幕已开启  

The beginning of B2B era

作　　者：俊伟 

出　　处：《今日工程机械》2016年第11期64-65,8,共2页Construction Machinery Today

摘　　要：美国拥有B2B的微软、IBM、甲骨文等科技巨头,中国在此领域却没有一家市值过百亿美元的互联网科技公司,这为中国B2B领域出现巨无霸的巨头提供了无限的遐想。B2C端电商领域在2015年之后市场已经趋向饱和,淘宝、天猫、京东虽然依旧强势,但扩张的步伐已经明显趋缓,对于GMV增长贡献大部分依赖业务板块的横向拓展而非纵向的渗透。至于两大巨头之外的垂直电商平台,唯品会、苏宁云商、一号店、聚美优品等也褪尽黑马本色逐渐进入了瓶颈期。平台电商之外,O2O模式在风起云涌极度喧哗之后集体失语——生鲜领域几乎全军覆没,服务类O2O对于盈利模式也是苦苦探寻;Whether it is B2B electronic commerce platform or B2B electronic business platform, its core value lies in the future promotion of enterprise service. That is based on B2B to sort out and reintegration its management processes, data, industry chain, logistics resources and so on, promoting enterprise-to- enterprise exchange and cooperation. Ultimately, B2B is a virtual ecosystem, whose core is the upgrade of enterprise service.For Chinese business community, the rise of B2B means deep optimization and system support. It will be a clear trend from the micro-business needs to the macroeconomic situation, as well as the international perspective of horizontal comparison.

关 键 词：横向拓展 大幕 淘宝 B2B 集体失语 业务板块 微商 中国化工网 工程机械 瓶颈期 

分 类 号：TP393[自动化与计算机技术—计算机应用技术]