树立品牌意识,有效提升展馆竞争力和生命力  

On Effectively Improving the Competitiveness and Vitality of Exhibition Halls by Establishing Brand Awareness

作　　者：林莉[1] 

机构地区：[1]淮海战役纪念馆,江苏徐州221009

出　　处：《科教文汇》2016年第31期191-192,共2页Journal of Science and Education

摘　　要：21世纪,我国将成为世界主要的旅游中心。在大力进行旅游品牌开发的同时,将迎来旅游业发展的一个新时期——品牌经营时代。与此同时,博物馆、纪念馆作为旅游行业的主要载体,更要积极树立品牌意识,吸引游客,发挥宣传社会主义核心价值观教育功能,为精神文明建设事业做出贡献。In the 21st century, China will be a major worldclass tourist center. When vigorously implementing the development of tourism brands, we will usher in a new era of tourism development--brand marketing era. Meanwhile, as the main carriers of tourism, museums and memorial hails should actively establish brand awareness to attract tourists, and give play to the role of core socialist values education, so as to make a contribution to the spiritual civilization construction.

关 键 词：品牌意识 展馆 竞争力 生命力 

分 类 号：F719.3[经济管理—产业经济]