基于DEA的县市域体育产业竞争力评价  

Competitiveness Evaluation of Sports Industry in County Level Based on DEA

作　　者：张学军[1] 张丽颖[1] 

机构地区：[1]苏州健雄职业技术学院,江苏太仓215411

出　　处：《武汉商学院学报》2016年第5期71-75,共5页Journal of Wuhan Business University

基　　金：江苏省体育局体育科技局管课题<江苏县市域体育产业现状分析与竞争力研究>(项目编号:ST14401209)

摘　　要：为了有效提升县市域体育产业竞争力,根据波特竞争优势理论,建立了县市域体育产业竞争力评价指标体系,运用DEA评价方法,对苏州4个县级市的体育产业竞争力水平进行了实证分析,在对昆山、张家港、常熟和太仓的体育竞争力排序的基础上,提出了培育与提高县市域体育产业竞争力的建议。In order to promote the competitiveness of sport industry in county level, this paper establishes an evaluation index system according to Michael Porter＇s competitive advantage theory and conducts an empirical analysis of the four county cities in Suzhou with DEA evaluation method. Then by level of competitiveness it ranks these four cities, namely, Kushan, Zhangjiagang, Changshu, and Taicang. Finally, it puts forward some suggestions on the cultivation and improvement of sport industry competitiveness in county level.

关 键 词：DEA 县市域 体育产业竞争力 

分 类 号：C80-05[社会学—统计学]