新时期边疆少数民族电视受众收视行为与身份焦虑研究——以“人种志”为取向  

The Watching-TV Behaviour of Minority Nationalities Inhabited in Frontier Regions and Their Identity Anxiety from the Perspective of Ethnography

作　　者：尹兴[1] 

机构地区：[1]西南科技大学文学与艺术学院,四川绵阳621010

出　　处：《中北大学学报（社会科学版）》2016年第5期97-101,共5页Journal of North University of China：Social Science Edition

基　　金：2014年国家社科基金项目:新时期国家族群认同与边疆少数民族影像传播研究(14BXW042)

摘　　要：通过边疆少数民族电视节目的公信力与少数民族受众的认知能力相结合,传播者依赖受众对于媒介文本的评判和分析来塑造国族认同。新时期中国的"族群边界"呈现过渡性、连续性变化的文化特征,电视作为推动认同建构的核心中介,具有重构传媒意义系统的重要职责。边疆少数族裔群体并非被自身所定义,而是被那些所谓的代言者(电视文本符码制作者)定义。基于上述理由,如何建构有效针对特定边疆少数族裔的电视言辞性模式成为化解其身份焦虑的重要途径。The credibility of minority nationalities TV programs in frontier regions is closely linked with the cognitive ability of minority nationalities audience.Communicators should realize that the national identity is shaped by the media evaluation and analysis of the text offered by the audiences.As the key intermediary of promoting the identity construction,the production of the frontier minority nationalities＇ image is entangled in the inevitable contradiction of aesthetic appeal,economic appeal and political community.As a result,the effective way of constructing useful TV codes has become an important channel to resolve the identity anxiety.

关 键 词：人种志 边疆少数民族 电视受众 身份焦虑 

分 类 号：J905[艺术—电影电视艺术]