O2O电商模式解析  

Analysis of O2O Business Model

作　　者：成保梅[1] 

机构地区：[1]山西大学商务学院,山西太原030031

出　　处：《农业网络信息》2016年第11期26-28,共3页Agriculture Network Information

基　　金：院级科研项目"O2O电子商务中推荐方法的研究"(编号:2015021)

摘　　要：移动互联网技术的发展,大大促进了电子商务的繁荣。随着"互联网+"概念的提出,O2O电子商务得到飞速发展,众多企业纷纷开展O2O创业。然而在O2O电商发展的大潮中,却有大批企业被淘汰。本文主要探讨O2O电商的几种典型模式的运作特点,提出了目前O2O发展面临的主要障碍,并探讨了O2O的发展方向。The development of mobile Internet technology has greatly promoted the prosperity of e-commerce. With the advance of ＂Internet plus＂ concept, O2 O e-commerce has been rapid developed, and many enterprises have launched O2 O business. However,in the development tide of O2 O e-commerce, a large number of enterprises were also eliminated. This paper mainly discussed the operation characteristics of several typical models of O2 O e-commerce, and proposed the main obstacles in the development of O2 O, and discussed its development direction.

关 键 词：O2O 电商模式 

分 类 号：TP393[自动化与计算机技术—计算机应用技术]