新媒体环境下医院宣传工作的应对路径探究  

Study on Response Path of Hospital's Propaganda Work under New Media Environment

作　　者：王成健[1] 

机构地区：[1]湖南省肿瘤医院,湖南长沙410013

出　　处：《中国卫生产业》2016年第24期16-18,共3页China Health Industry

摘　　要：现今网络技术在快速发展,人们对信息化依赖程度逐步断提高,网络信息融入到我们生活各个领域,提高我们工作学习效率,优化生活质量。在新媒体环境下,文化宣传取得了巨大发展,各个行业都在引入新媒体技术,来加强自身形象建立,提高社会服务质量。医院是社会整体中十分重要的组成部分,因此运用网络信息化技术,加强自身品牌形象打造,可以为人们群众提供更多服务,实现更大价值。本文对医院宣传管理和现状进行了简要阐述,分析了新媒体运用优势和具体实施方法。With the rapid development of network, the information independence degree of people is increasingly improved,the network information has entered various fields in our lives, which improves our work and study efficiency and optimizes our quality of life, in the new media environment, the cultural propaganda obtains an enormous development, and various industries enhance the building of their own images and improves the social service quality by introducing the new media technology, hospital, as a vital component in society, can provide more service for people and realize a bigger value by applying the network information technology and enhancing the building of their own images and brands. The paper briefly elaborates the hospital＇s propaganda management and status and analyzes the application advantages and specific implementation methods of new media.

关 键 词：新媒体 医院 宣传管理 现状 措施 

分 类 号：R19[医药卫生—卫生事业管理]